Posted in Guides

Inbound Lead Engagement

This guide demonstrates a potential implementation of Deeploop to engage and qualify your inbound leads. Engage your leads in 1-to-1 conversations instead of a mass-mailer.

Objective

Instantly and autonomously engage inbound leads that reach out to you through a webform.

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Instructions

Qualification steps for the new leads:

  1. First, ask about their pain points.
  2. Then, make sure they process their leads by email, otherwise mark the lead as unqualified.
  3. Finally, ask if they are interested in meeting a sales rep for a demo.

→ Hand-over to a human rep if all milestones are passed.

Questions

Deeploop should answer the following questions (otherwise escalate to a human rep):

  • What is the pricing?
  • What is the product doing?
  • Can you give me some examples?
  • Where are you located?

Conversation

Here is how a conversation with a lead would unfold.

I. Engagement After Signup

A lead (here: John Doe) is interested in taking a demo. He fills a web-form on Deeploop's website.

1.-Sign-Up

Deeploop AI assistant (here: Susan Scales) engages him right after the sign-up.

From: Susan Scales
To: john.doe@abc-corp.com
Subject: John - You requested a demo on Deeploop
Hi John,

You requested a demo with us. Happy to get that on our calendars.

Quick summary about us: Deeploop is a sales & marketing AI assistant that brings automation and systemization to your lead qualification processes. Its capabilities can be sum up in 3 points:

  1. Your AI assistant will autonomously engage by email your leads, follow-up, answer their questions and hand them off to your human reps only when they are truly qualified.
  2. It is highly flexible & customizable. You can define how to qualify your leads, what questions to ask them etc.
  3. With its powerful dashboard, you can see live where are your leads in the funnel, which questions they asked, how many follow-ups were sent and much more.
The setup allows for a lot of flexibility, so it would be great if you could guide me. What are you main pain points at ABC Corp?

Talk soon!

Susan

II. Persistent Followup

Deeploop keeps on following up and pushes for the qualification milestone until the lead replies:

From: Susan Scales
To: john.doe@abc-corp.com
John,

I just wanted to follow up on my previous message.
Can you let me know what issues are that you would want address with Deeploop?

Best, Susan
From: Susan Scales
To: john.doe@abc-corp.com
Hi John,

I hope all is well. I just want to make sure our conversation and demo doesn't fall through the cracks.
Let me know when you would have time to discuss how Deeploop can help ABC Corp's Sales & Marketing organization.

Best, Susan
From: John Doe
To: susan@deeploop.com
Hi Susan,
Nice to meet you. I apologize, I'm swamped this week.

Our main pain points are:
  • we are struggling with lead volume. we have hundreds of untouched leads in our Salesforce we don't have the resource to engage.
  • my reps lose time answering always the same simple questions by email.
  • I would also like to start running some outbound campaigns.
Deeploop looks like an interesting solution to above. What's the pricing like?

Kind Regards, John

III. Qualification

When John finaly replies back, Deeploop moves to the next qualification step, while answering the question about pricing:

From: Susan Scales
To: john.doe@abc-corp.com
Thanks for your response John. I know the feeling...

Perfect, Deeploop can help with all of that! Our pricing starts at $45 per month and is performance-driven. You only get charged for the leads that engage positively in the conversation. We also offer a 1-month free trial. You can find more information here.

A last question: Do you communicate and qualify your leads mainly by email?

Because Deeploop AI assistants only communicate by email, even if more channels should arrive soon!

Best, Susan

IV. Escalation

John replies back with a question which isn't in the knowledge base. Deeploop can't answer directly:

From: John Doe
To: susan@deeploop.com
Yes, we engage leads mainly by email. Do you integrate with Marketo?

John

Deeploop understands the situation and asks for help to the lead owner:

4.-Escalation

The lead owner instructions are followed and the knowledge assimilated by Deeploop's AI for further usage. The qualification continues:

From: Susan Scales
To: john.doe@abc-corp.com
Yes, we integrate with Marketo and Pardot. They can be used as sources of leads or events to help personalize the conversations with the leads.

Would you be interested in meeting one of our product specialists during the week?

V. Hand-over to Human Owner

When the lead passes the last qualification milestone, he is escalated to a human rep (here: Amanda) for a demo call:

From: John Doe
To: susan@deeploop.com
Sure, this week might be tight, but the next one should be good.

John
From: Susan Scales
To: john.doe@abc-corp.com
Cc: amanda@deeploop.com
John,

Please meet my colleague Amanda (in cc). She is one of our an Account Executives and she will take it from there.

It was great discussing with you!

Conclusion

Simply give instructions to your Deeploop AI assistant on how it should qualify your leads and it will:

  • Engage them in natural 1-1 conversations.
  • Find optimal follow-up strategies for them.
  • Answer their questions (while asking for help if a new situation is encountered).
  • Enable your reps to spend their time only on truly qualified leads!